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Unlocking Generational CODES: Understanding What Makes the Generations Tick and What Ticks Them OFF, by Anna Liotta
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Whether you’re a Traditionalist, Baby Boomer, Gen Xer, or Millennial (Gen Y)l, this book will change how you perceive others and enhance your relationships with everyone you know.
Unlocking Generational CODES is the key to understanding the people around you—young and old and in between. Generational expert Anna Liotta takes readers on a journey of how members of each generation think, behave, and engage. Anna teaches you how to overcome the “generation gap” so you can effectively communicate and develop meaningful relationships with members of all the generations in the workplace and in everyday life.
You will learn:
The five areas that make up CODES: Communication, Orientation, Discipline, Environment, and Success.
What defines each generation, including pivotal events and experiences that shaped it.
The truths and lies behind generational stereotypes.
How various generations define work ethic.
How technology can bridge or break down generational communication.
The secrets of selling products and services to the different generations.
What you need to know as a manager to find and retain new talent.
How to transform your knowledge about Generational CODES into success in business and life.
Unlocking Generational CODES will enrich your life as you finally come to understand: “What Makes the Generations Tick and What Ticks Them OFF!”
- Sales Rank: #175793 in eBooks
- Published on: 2011-11-16
- Released on: 2011-11-16
- Format: Kindle eBook
Review
"Whether you're a Traditionalist, Baby Boomer, Gen Xer, or Millennial (Gen Y) this book will change how you perceive others and enhance your relationships and results with everyone you know." - Brian Tracy, author of Earn What You're Really Worth
5.0 out of 5 stars Anna Liotta is a PIONEER in generational work! May 23, 2013By Terri SureshI have put to work many of her tips based on the knowledge from this book and it has made a huge impact not only in by business, but my personal life as well! I highly recommend this book, especially for ANY business leader or owner who is stuck trying to figure out why sales are declining, customers are not returning; and for parents who cannot understand why they cannot communicate to their adult children!
5.0 out of 5 stars Highly-relevant, May 29, 2013By Dennis Ahrens Anna Liotta's "Unlocking Generational Codes" is a well-researched, accessible and relevant introduction to generational dynamics. Connecting and working with others from a generational perspective pays big dividends, and this book suggests a framework for effective action in work settings and interpersonal relationships. The author is a well-known consultant and speaker who has worked with Fortune 50 companies, non-profits and government agencies.
In an age of innovation, lightning speed change, and mass collaboration, Unlocking GENERATIONAL CODES is a must read for personal and organizational success in the new economy. If you are a baby boomer trying to understand Gen X. and the Millennials (or the other way around), Anna Liotta explains how to bridge the gap to drive your company forward. -Martin Fox, CEO with the Center for Global Leadership
From the Author
What makes me, Anna Liotta, the person to convey this information and aid in unlocking Generational CODES? My exploration of how generational paradigms influence leadership and family began in childhood. As number eighteen in a family of nineteen children, I started to experience generational impacts on life at a very early age.
After all, if you include my grandparents, parents, siblings, nieces and nephews and their children and now even grandchildren, my family's span of years covers all six generations alive today. I didn't, however, consider how significant it was that I was raised in such a multi-generational family until my sophomore year of college.
In my Organizational Development class, I saw a video that would change my life. The video, based on the work of author Morris Massey, was called What You Are Is Where You Were When. The video's message was that the events that happened in the world when you were ten years old forever influenced your worldview. I was astonished. Besides thinking about what happened when I was ten, I applied the idea to other members of my family. For the first time, I thought about what the world was like when my father was ten years old: The United States was in the middle of the Great Depression. My father was orphaned as a baby, so he would not meet his siblings and extended family until he was ten years old. As I began to think about how those events may have shaped his worldview and his parenting choices, I reevaluated my reactions to what I had perceived as his strictness and over-protectiveness. My relationship with my dad was forever changed by that simple insight. An idea began to form within me that would take years to express, "What if we could all understand the formative events and core influences of the people we love, live and work with?" This book is the expression of those early nuggets of insight and joy that changed my life.
That video and the realizations that followed it led me to become more involved in generational studies, keynote addresses, training, and consulting. It became readily apparent to me that something was needed to provide a framework in which the power of understanding generational paradigms could be harnessed and put to effective use. After a number of attempts to create this framework to improve understanding of these paradigms, I discovered some general elements or categories for how members of each generation thought and acted, and if compared, these elements clearly showed how each generation approached family relationships as well as professional and other life issues. This approach resulted in identifying a number of elements,
a prism if you will, through which generational characteristics could be identified and generally understood. The result of that framework and understanding is this book and the information it contains. I hope readers will find it a useful and insightful tool for bringing the power and knowledge of different generations to bear on personal and professional issues, and ultimately, for enriching our love and understanding of the people in our lives.
From the Inside Flap
Whether you're a Traditionalist, Baby Boomer, Gen Xer, or Millennial, this book will change how you perceive others and enhance your relationships with everyone you know.
Unlocking Generational CODES is the key to understanding the people around you--young and old and in between. Generational expert Anna Liotta takes readers on a journey of how members of each generation think, behave, and engage. Anna teaches you how to overcome the "generation gap" so you can effectively communicate and develop meaningful relationships with members of all the generations in the workplace and in everyday life.
You will learn:
- The five areas that make up CODES: Communication, Orientation, Discipline, Environment, and Success.
- What defines each generation, including pivotal events and experiences that shaped it.
- The truths and lies behind generational stereotypes.
- How various generations define work ethic.
- How technology can bridge or break down generational communication.
- The secrets of selling products and services to the different generations.
- What you need to know as a manager to find and retain new talent.
- How to transform your knowledge about Generational CODES into success in business and life.
Unlocking Generational CODES will enrich your life as you finally come to understand: "What Makes the Generations Tick and What Ticks Them OFF!"
Most helpful customer reviews
5 of 5 people found the following review helpful.
This book shifted my business' target market
By Rebecca Partman
Ms Liotta's book made me realize that I was targeting the wrong generation for my new business. What an eye opener!! I thought I was unquestionably of one generation and now I know why I've never felt like I belonged. Her fun examples and writing style makes this a no-brainer must-read for anyone - business leader, teacher, people manager, etc. I can pick up and turn to any section and get something new every time. This book will be a go-to reference within easy reach that I will be able to use with my own consulting clients. A gem!
3 of 3 people found the following review helpful.
Unlocking Generational Codes -Understanding what makes them tick and what ticks them OFF
By DHope
I find the information in this book fascinating! Anna Liotta explained the differences in the generations expectations and communication styles in an easily understandable and entertaining manner and gives you ways to immediately apply what you have learned. She really knows her stuff! She answered questions that I totally needed answers to but didn't even know how to ask. I highly recommend this book for anyone doing business or interacting with anyone from another generation. This is information that WE ALL need to have to move forward successfully in today's rapidly changing world. Great book!
0 of 0 people found the following review helpful.
A must-read book for company leaders who want to win!
By Erika Schmidt
This book is a must-read for leaders who want to position their companies or teams to win. Anna Liotta offers a personal and interesting look into the multi-generational issues that are disrupting business. I'm especially a fan of the charts in the back that give quick tips for how to master communication with different generations. A big thanks to Anna!
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